be found on the internet Search Engine Optimization
What is Search Engine Optimization?
If you’ve ever searched for something on the internet, you will notice that you’re greeted by 10 000s of search results or even more for each search term.
That’s 10 000s of websites competing for an opportunity to give an answer for any given question, a product or service to any potential client, and a solution for every assumed problem or issue.
Search Engines run a search through all these websites, and try to find the best and most suitable answer, solution, product or service for each search term.
Improve website’s performance
Web developers and content developers work to optimize websites (content, structure, page load speed, etc.) so that their websites may appear at the top or at least near the top of the Search Engine Results Pages (SERP). This process is known as Search Engine Optimization(SEO).
When done right, Search Engine Optimization(SEO) can turn a website into a Gold mine by delivering purchase ready clients to your business website, and wallet out clients to your e-commerce shop.
Onsite Optimization
On-site Optimization refers to the process of correcting and optimizing the website itself, structure, content, media, page load speed, user experience, website responsiveness, mobile usability, etc.
This optimization may or may not alter the actual website layout, but it certainly matters as the website layout, readability, etc. is what determines whether your website visitors stay or leave, and whether they come back or leave for good.
