Pay Per Click(PPC) or paid search puts your Ads in view of billions of Internet users, and it gives immediate and measurable results, with direct clicks to your website, which makes it very helpful for promoting your website or products.

It’s one of the most effective digital marketing inventions, in that you are able to show your adverts to a specific audience(choose your target market and geographical location) when they are searching or shopping for relevant products and service. This will increase your conversion chance since the audience is pre-selected.

Most PPC platforms provide plenty of insightful data over time, that can be used to improve Organic SEO. To launch new websites, new products, services or promotions, Pay Per Click Marketing can serve as a springboard due to its ability to give instant results.