PPC Management Google Ads Management South Africa
What is PPC Marketing?
Everyday billions of searches are conducted across different search engines, and the greater share of these are done through Google as the largest search engine.
As the name suggests, “Pay Per Click”, it simply means that you get charged for each time that your Advert is clicked on, or simply put, you only pay as and when someone clicks of your Advert.
What is Google Ads?
Google Ads (formerly named Google AdWords) is the most popular and commonly used PPC. Using this platform allows businesses and individuals to create ads that get displayed at the top of Google search engine results pages.
Enabling businesses to put their adverts in the view of billions of Internet users. The bidding process is conducted by machines based on Ad Rank, which is metric determined by CPC bid and Quality Score. The chosen ads are shown.
Why use Google Ads or any PPC?
Pay Per Click(PPC) or paid search puts your Ads in view of billions of Internet users, and it gives immediate and measurable results, with direct clicks to your website, which makes it very helpful for promoting your website or products.
It’s one of the most effective digital marketing inventions, in that you are able to show your adverts to a specific audience(choose your target market and geographical location) when they are searching or shopping for relevant products and service. This will increase your conversion chance since the audience is pre-selected.
Most PPC platforms provide plenty of insightful data over time, that can be used to improve Organic SEO. To launch new websites, new products, services or promotions, Pay Per Click Marketing can serve as a springboard due to its ability to give instant results.